The success or failure of a PR campaign depends largely on you problem-solving ability and creativity ___________________________
a. in deciding on the theme
b. in choosing the media
c. in using the media
d. All of the above
D
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Ethos is __________.
A. only a quality of likableness a speaker possesses B. a demonstration of the speaker's trustworthiness to the audience C. an inherent attribute that some speakers possess and other speakers do not D. all of these choices
Which of the following is a disadvantage/criticism of the social scientific approach?
a. The approach focuses too much on including age and socioeconomic status in research. b. Education is heavily emphasized when selecting participants. c. Race, religion, sexuality, and other characteristics of participants are not always taken into account. d. College students are rarely invited to participate.
Avoiding
What will be an ideal response?
In a decision-making process called incrementalism, decisions are made by bits and pieces, responding to pressures as they are applied
Indicate whether the statement is true or false