Financial leverage is the degree to which a firm or individual utilizes ________
A) borrowed money to pay wages
B) borrowed money to pay dividends
C) borrowed money to magnify equity earnings
D) borrowed money to diminish equity earnings
Answer: C
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Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics
Indicate whether the statement is true or false
You are a salesperson for a pharmaceutical company, a job it was difficult to get. After you'd been there a while, there was another opening, and you recommended your friend, Paul. He was hired, and the two of you have enjoyed working together ever since. Recently, the secretary for the sales team has confided in you that Paul has been acting inappropriately, and most recently, cornered her in
the supply room, and pushed her up against the wall with his body, and caressed her with his hands. She does not know that you recommended Paul to the firm. Of the following choices, what should you do? a. tell her not to worry, that it will pass, because Paul is not normally like this b. tell her not to worry, that you'll talk to Paul, and tell him to stop it c. tell her to report Paul to Human Resources, and you'll tell them you saw it d. talk to Paul, and tell him that if he doesn't stop it immediately, and apologize, you will report him to Human Resources
Which of the following is most likely to be a temporary source of financing?
A) commercial paper B) common stock C) preferred stock D) long-term debt
Ritz-Carlton HotelsCesar Ritz, the founder of the original Ritz-Carlton, Boston, was known as the "king of hoteliers and the hotelier to kings." Today, there are more than 70 Ritz-Carlton hotels spanning 24 countries with 38,000 employees. These are not typical employees, though. They are described as "Ladies and Gentlemen serving Ladies and Gentlemen." Each employee participates in an intensive orientation program and recertification programs throughout their careers with the company, and many are allowed $2,000 to fix a guest's problem on the spot without managerial approval. So renowned is the Ritz way of doing business that the company offers a Leadership Center for executives and managers of other companies to learn and implement the Ritz way of customer service. It
doesn't stop with employees, though. Ritz-Carlton hotels recently launched "Give Back Getaways" in 2008 that allow guests to volunteer in locales where they are vacationing. The hotel also offers "Vow to Help Others" which is a program that donates a portion of a wedding couple's reception costs to those in need. The chief operating officer's words sum up Ritz-Carlton's philosophy best when he stated, "If we really do our job, we really don't need sales anymore. Satisfied guests are your advertising."Refer to Ritz-Carlton Hotels. The chief operating officer's statement regarding sales and advertising illustrates which marketing management philosophy embraced by this company? A. sales B. market C. production D. societal E. promotional