A stock has a beta of 1.3. The systematic risk of this stock is ____________ the stock market as a whole.
A. higher than
B. lower than
C. equal to
D. indeterminable compared to
A. higher than
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Advertising clutter or noise refers to all of the competing advertisements in the media marketplace
Indicate whether the statement is true or false
For proper matching of revenues and expenses, the estimated cost of fringe benefits must be recognized as an expense of the period during which the employee earns the benefits
Indicate whether the statement is true or false
Which of the following statements is true of sales promotions?
a. Public relations cannot effectively be used with sales promotions. b. Sales promotion is a type of direct marketing. c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons. d. Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands.
Explain the outcomes in an organization when trust is high in the workplace and then when it is low in the workplace.
What will be an ideal response?