By changing the subject during a difficult conversation, the one speaking is violating the principle that messages should retain clarity.

  a.  True
  b.  False


  b.  False

Communication & Mass Media

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Although a talk is informative, it can contain persuasion, entertainment and other elements

Indicate whether the statement is true or false

Communication & Mass Media

When brands are part of and essential to a piece of media content, proponents of the practice say it isn't a commercial, it is

A. subgroup marketing. B. synergy. C. brand entertainment. D. niche marketing.

Communication & Mass Media

"Looking for wild asparagus is like hunting for mushrooms; they are relatively hard to find, but well worth the effort when you do find them." This type of comparison is called ____

A) a metaphor B) an anecdote C) an analogy D) a side-by-side

Communication & Mass Media

The ______ model of mass communication looks at how media messages are used to draw attention to an individual or issue.

A. transmission B. ritual C. publicity D. reception

Communication & Mass Media