By changing the subject during a difficult conversation, the one speaking is violating the principle that messages should retain clarity.
a. True
b. False
b. False
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Although a talk is informative, it can contain persuasion, entertainment and other elements
Indicate whether the statement is true or false
When brands are part of and essential to a piece of media content, proponents of the practice say it isn't a commercial, it is
A. subgroup marketing. B. synergy. C. brand entertainment. D. niche marketing.
"Looking for wild asparagus is like hunting for mushrooms; they are relatively hard to find, but well worth the effort when you do find them." This type of comparison is called ____
A) a metaphor B) an anecdote C) an analogy D) a side-by-side
The ______ model of mass communication looks at how media messages are used to draw attention to an individual or issue.
A. transmission B. ritual C. publicity D. reception