The salesperson should answer the prospect's question of "What's in it for me?" with a product advantage.
Answer the following statement true (T) or false (F)
False
The salesperson is being asked about a product's benefits rather than performance characteristics. The salesperson should explain how the product will help the customer relax or convey an image of success.
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The decision to buy or not to buy should not focus on a signature.
Answer the following statement true (T) or false (F)
Which of the following is NOT an example of a descriptive characteristic used to define segments?
A) consumer demographics B) consumer responses to benefits C) consumer geography D) consumer psychographics E) family life cycle
Please explain the paradox that change leaders must understand in order to balance patience and impatience.
What will be an ideal response?
Zhang Company reported Cost of goods sold of $835,000, ending Inventory of $41,750, and Net sales of $2,338,000. The Days' sales in inventory (rounded to whole days) is:
A. 20 days. B. 7 days. C. 56 days. D. 418 days. E. 18 days.