Givency, a marketer of high-fashion products, achieved a company turnaround by ensuring that its brand had the same image and proper display around the world. It also lowered prices on some items, like handbags, to be more competitive. This illustrates a company working to develop a marketing mix that is both ____ and ____.
A. consistent; flexible
B. formal; flexible
C. variable; flexible
D. consistent; rigid
E. consistent; formal
Answer: A
You might also like to view...
Must a corporate client who has 20-30 employees adhere to the Family and Medical Leave Act?
A) No, because the Act applies only to businesses with at least 50 employees B) No, because the Act applies only to businesses with at least 100 employees C) Yes, because the Act applies to businesses with at least 10 employees D) Yes, because it is federal law
Which of the following statements is true about acceptance of goods and the revocation of that
acceptance? A) Goods can be rejected in more circumstances than those where an acceptance of goods can be revoked. B) An acceptance of goods can be revoked in any circumstance where the goods could have been rejected initially. C) If the buyer actually saw and inspected the goods prior to acceptance, the acceptance of those goods cannot be revoked. D) In order to reject nonconforming goods, the nonconformity must be one that substantially impairs the value of the goods to the buyer.
______ is a type of unsecured promissory note issued by large, financially strong firms.
A. Trade credit B. Commercial paper C. A mortgage D. Preferred equity E. An accrual arrangement
If a firm can "pull off" a technological innovation, executives must consider
A. if they can recoup the costs of their investments in technological innovations B. the economic feasibility of new technologies. C. whether there is a good financial incentive for doing so. D. the long-term commitment of substantial resources. E. the lack of staff time to work on the technology.