In a short essay, list and discuss the four types of corporate philanthropy.
What will be an ideal response?
a. Peripheral philanthropy—a company with a high market orientation and low competence orientation is described as having a peripheral philanthropy orientation. These organizations use stakeholder demands and expectations as the core of the corporate philanthropy.
b. Constricted philanthropy—a firm whose philanthropy focus is high for competence orientation and low for market orientation is described as a constricted philanthropy configuration. These organizations use the potential synergies that can be created between their operational activities and their philanthropic activities.
c. Dispersed philanthropy—firm having both a low market and low competence orientation is described as a dispersed philanthropy configuration. These firms lack focus on the strategic direction of the philanthropy efforts.
d. Strategic philanthropy—a firm which has a high level of commitment from both a market and competence orientation is described as having a strategic philanthropy configuration. This is considered to be the most effective approach since it addresses both internal and external issues.
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Answer the following statement true (T) or false (F)
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A. control over any inappropriate word-of-mouth marketing B. perception of being endorsed by the media C. control over the timing of information release D. accuracy of the information being publicized E. high control over the information being conveyed
If a producer did not foresee a possible danger with a product that does, in fact, cause injury, the producer cannot be held negligent in tort
a. True b. False Indicate whether the statement is true or false