When consumers are unable to articulate their experiences, ________ becomes particularly useful in understanding consumers' preferences.
A. observation
B. primary data mining
C. a focus group
D. in-depth interviewing
E. surveying
Answer: A
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The Telemarketing and Consumer Fraud and Abuse Prevention Act:
A. prohibits customers from demanding disclosure if the solicitation pertains to a prize promotion. B. requires that all disclosures must be made before the customer pays for the goods or services. C. allows telemarketers and sellers to deny a person the right to be placed on the do-not-call registry. D. prohibits calling between 8:00 p.m. and 8:00 a.m.
When marketers use Facebook to increase awareness and enhance relationships with donors, they are responding to which type of external force in the marketing environment?
A. technological B. sociocultural C. economic D. legal E. demographics
Which of the following is NOT a sign associated with depression?
A. Decreased energy B. Decreased substance abuse C. Concentration or memory problems D. Irritability
Options and actions that mitigate risks and reduce project threats best defines
A) risk awareness. B) risk responses. C) risk triggers. D) risk activation.