A flexible market offering consists of two parts. Identify and describe these two parts
What will be an ideal response?
A flexible market offering consists of two parts: a naked solution containing the product and service elements that all segment members value, and discretionary options that some segment members value.
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The project completion report will include all of the following except:
a. summary of requirements satisfied by the new system b. request for proposals c. estimated and actual duration of each development stage d. system documentation
Which department is least likely to be involved in the revenue cycle?
a. credit b. accounts payable c. billing d. shipping
Lassen Corporation issued ten-year term bonds on January 1, 2010, with a face value of $800,000 . The face interest rate is 6 percent and interest is payable semi-annually on June 30 and December 31 . The bonds were issued for $690,960 to yield an effective annual rate of 8 percent. The effective interest method of amortization is to be used. The carrying value of the bonds payable on the
December 31, 2010, balance sheet date should be (rounded to the nearest dollar) a. $696,412. b. $698,236. c. $698,382. d. $690,960.
Why might a marketer who segments customers based on lifestyles and interests be more likely to advertise on a local radio station than in a local newspaper?
What will be an ideal response?