Why might a company with a small advertising budget turn to guerilla marketing?
What will be an ideal response?
Guerrilla marketing involves "ambushing" customers with promotional materials and content in unexpected places. Guerrilla marketing activities are increasingly popular because they are relatively cheap and can generate buzz.
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Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of a problem they are currently experiencing with a product
A) experimental research B) experiential research C) exploratory research D) causal research E) secondary research
The communication apprehension that is triggered by specific situations, such as being required to give a speech, is known as ______.
A. State-based B. Trait-based C. Anxiety-based D. Fear-based
Unlike a mirrored RAID 1, a ________ RAID 1 has separate hard drive controllers for each hard drive
A) triple B) duplexed C) copied D) single
Which of the following statements is false regarding the abnormal earnings approach to valuation?
A. The method uses the cost of capital as a fundamental economic benchmark. B. This approach is based on the notion that the value of a company is driven primarily by the level of earnings. C. This approach produces results that are generally equivalent to the free cash flow model. D. The method uses earnings and equity book value numbers as direct inputs in the valuation process.