____________ is a process of providing general direction from a position of influence to individuals or groups toward the successful attainment of goals.
a. Management
b. Leadership
c. Empowerment
d. Motivation
b. Leadership
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The market price of a share of common equity reflects
a. the aggregated expectations of all of the market participants following that particular stock. b. the present value of future residual income. c. book value plus the present value of future residual income. d. the correct value for the particular stock.
Jessica wants to buy a laptop from the website of Tenn Computers. Before confirming the purchase, the website asks her to provide biometric identification using an electronic scanner. This is an example of ________
A) an e-licensing B) an e-signature C) an exclusive license D) cybersquatting
From a marketing standpoint, which group of product adopters should marketers spend the least amount of time and effort in convincing them to buy a product?
A. early majority B. late majority C. laggards D. early adopter E. innovators
Talbot Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Talbot's use of which one of the following elements of the promotion mix?
A. Packaging B. Personal selling C. Sales promotion D. Public relations E. Telemarketing