What is the strategic significance of products in the maturity stage of the product life cycle?
What will be an ideal response?
During the maturity stage of the product life cycle there is an intense rivalry for a mature market that might be limited to replacements and new population. This leads to a proliferation of product variants. However, of the four stages in the life cycle, the maturity stage offers the greatest opportunity to extend the product’s life. So at this stage, a critical question must be answered: What may be the reason for the tapering off?
You might also like to view...
Eliminations appear on the books of
a. the subsidiary company only. b. neither the parent company nor the subsidiary company. c. both the parent company and the subsidiary company. d. the parent company only.
Which kind of social media networks are smaller communities likely to join or create?
A) blog B) niche C) Internet D) video E) commercial
Scenario 16.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves
over 1.9 million bank accounts. Refer to Scenario 16.2. If State Farm Bank decided that it wanted to increase its number of bank customers by 10% in the coming year, it would most likely use the ____ approach to advertising allocation. A. arbitrary B. competition-matching C. objective-and-task D. percent-of-sales E. percent-of-customer
One goal of bankruptcy law is to ensure equitable treatment of creditors who are competing for a debtor's assets
a. True b. False Indicate whether the statement is true or false