The advertising slogan, "We bring good things to life," used by General Electric to market itself, is an example of ________ marketing
A) person
B) corporate image
C) internal
D) place
E) niche
B
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The National Pork Board developed "Pork. The Other White Meat" campaign. The campaign provided nutritional information and pork recipes in an attempt to encourage people to view pork as a tasty alternative to poultry and fish
Which of the following functions was the goal of this public relations campaign? A) influencing government regulations on pork B) gaining financial support for pork producers C) creating newsworthy information about pork D) maintaining relationships with pork producers E) rebuilding consumer interest in pork
Ethical standards tend to filter down from the top of a business organization
Indicate whether the statement is true or false
Aggressive communicators
a. are defensive, faultfinding, and judgmental. b. are unhappy because they cannot state what they think or feel. c. work to create mutually satisfying resolutions. d. none of these choices.
Paradiso Company manufactures dolls that are sold to various distributors
The company produces at full capacity for six months each year to meet peak demand; the manufacturing facility operates at 80% of capacity for the other six months of the year. The company has provided the following data for the year: No. of units produced and sold 400,000 units Sales price $40 per unit Variable manufacturing costs $20 per unit Fixed manufacturing costs $1,000,000 per year Variable selling and administrative costs $5 per unit Fixed selling and administrative costs $500,000 per year Paradiso receives an offer to produce 6,000 dolls for a special event. This is a one-time opportunity during a period when the company has excess capacity. What is the minimum sales price the company should accept for the order? A) $15 B) $40 C) $20 D) $25