A benefit to the use of a fully integrated vertical marketing system is _____
a. higher investment requirements
b. greater profitability due to franchising
c. greater control over production and marketing
d. increased sales due to less market penetration
Answer: c. greater control over production and marketing
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Book value per share of common stock is calculated by dividing the
a. number of common shares outstanding at year end by the common stockholders' equity. b. net income available to common stockholders by the average number of common shares outstanding. c. common stockholders' equity by the number of common shares outstanding at year end. d. total liabilities by the total stockholders' equity.
An operating loss carryforward occurs when
A) prior pretax financial income is insufficient to offset the current period operating loss. B) prior taxable income is insufficient to offset the current period operating loss. C) future pretax financial income is insufficient to offset a current period operating loss. D) future taxable income is insufficient to offset a current period operating loss.
Answer the following statements true (T) or false (F)
1. Organized labor has been very proactive in using ESOPs as a strategy for improving worker representation. 2. Union pension funds are prohibited from using their standing as stockholders to influence corporate strategies and governance. 3. The union model typically used in professional sports and entertainment is employee empowerment unionism. 4. Employee empowerment unionism uses the solidarity of employee to negotiate explicit wage rates tied to jobs, not individuals. 5. Although there are not many ESOPs in the U.S. at the present time, those that exist usually have employee representation on corporate board of directors.
Because pharmaceutical sales representatives spend the majority of their time driving to doctors' offices, hospitals, and other medical facilities, they are given a company car. When a pharmaceutical company like Merck prepares to purchase a new fleet of cars, it will ask its sales reps for feedback about different car models and features. However, the higher levels of management will be the ones to make the final purchase decision. What buying center role(s) do the sales reps play in this buying situation?
A. influencers B. users and initiators C. influencers and initiators D. initiators E. users and influencers