Pat is watching TV, and his roommate walks in and tells Pat that he wishes to talk to him. Pat

turns off the TV in order to focus on the conversation with the roommate.

Pat?s decision to
focus on the roommate rather than the television illustrates what stage of the perceptual
process?
A) attention and selection B) organization
C) interpretation D) closure


A

Communication & Mass Media

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What type of information involves an organization paying a media publication to publish a news story about its products or services, which is written by a PR representative of the organization?

a. Sponsored content b. Validated information c. Earned content d. Sensationalized data

Communication & Mass Media

Which of the following was not a part of the creation of the Radio Corporation of America?

A. Columbia Broadcasting System B. General Electric C. American Telephone and Telegraph D. American Marconi

Communication & Mass Media

Conflict begins with communication.

a. true b. false

Communication & Mass Media

This technological innovation of the 1440s allowed scientists to print their theories and experimental results for wide dissemination

A) photography B) printing paper C) rotary press D) movable metal type

Communication & Mass Media