In order to differentiate ads from those of competitors, advertisers should:
a. Use special characters, such as asterisks or
b. Mention competitor offers and
c. Use exclamation points and capital
d. Include prices, promotions, and a call-to-action
Answer: d. Include prices, promotions, and a call-to-action
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When a bank issues a credit memo, it is increasing the depositor's account
Indicate whether the statement is true or false
Which of the following is the best example of trended data?
A) responses from surveys about current fashions and fads collected from 100 teenagers over the period of a weekend B) responses from surveys about packaged goods brand attributes collected every six months from the same set of 100 parents ages 29-39 C) telephone responses from a direct response television ad aired on different channels at different times over the course of a month D) comparisons of competitors' sales performance in a single business quarter E) interview responses that have been adjusted to compensate for bias from the interviewers
Discuss reasons why you should always choose the communication preferred by your audience
What will be an ideal response?
The amount that a partner withdraws as a monthly salary allowance does not affect the division of net income
Indicate whether the statement is true or false