Mainland Automobiles Inc. classifies its market on the basis of income into low, middle, and high income groups. Which market segmentation scheme has the company used?
A. Buying situation segmentation
B. Composite segmentation
C. Psychographic segmentation
D. Benefit segmentation
E. Demographic segmentation
Answer: E
You might also like to view...
The success of CFM International (the strategic partnership between GE and Snecma) can be attributed to which of the following?
A) compatibility of the partners B) capability of the partners C) commitment of the partners D) personal chemistry between executives E) all of the above
Not all companies that use income segmentation target the affluent
Indicate whether the statement is true or false
Sandra Stone, Vice President of International Operations for Global Apparel Corporation, was working with her subordinate, Pete Thompson, to plan for his upcoming 18-month overseas assignment to the firm's new office in Rome. Based upon her experience with previous failed overseas assignments, she was taking steps to avoid another failure. Therefore, one of the key features of Sandra's plan for Pete was to
A. develop a reentry plan for Pete prior to the completion of the overseas assignment. B. limit communication to every-other-month status phone calls so as to not micromanage Pete. C. save costs by avoiding a "look-see" trip for Pete and his family, given Pete's enthusiasm. D. develop performance measures after Pete had completed his first year. E. develop the assignment "on the fly" given the uncertainties involved.
The list of 5Ss, although it looks like a housekeeping directive, supports lean production by:
A) identifying non-value items and removing them, in the "sort/segregate" category. B) reducing inventory, in the "standardize" category. C) increasing variability through standardized procedures, in the "standardize" category. D) eliminating wasted motion through ergonomic studies, in the "support" category. E) building good safety practices, in the "shine/sweep" category.