Esme Inc., a manufacturer of cosmetics, ran an ad campaign in which it claimed that Esme's "Vivid" range of water-proof mascara is the best mascara in the world. It also claimed that the mascara gives 10 times more volume to the eyelashes and provides more definition to the eyes than any other mascara brand. This scenario is an illustration of
A. unfairness.
B. puffery.
C. deception.
D. unethical advertising.
E. superlative advertising.
Answer: B
You might also like to view...
A society's ________ are expressed in how people view themselves and others, organizations, society, nature, and the universe
A) social codes B) cultural values C) demographics D) public policies E) norms
Which of the following statements refers to punitive damages?
A) They are damages in excess of compensatory damages that the court awards for the sole purpose of deterring the defendant and others from doing the same act again. B) They are damages awarded to the party that is injured by a breach of contract but cannot establish actual damages. C) They are damages for nonperformance that are stipulated in a clause in the contract. D) They are damages designed to place the non-breaching party in the position that party would have enjoyed had the terms of the contract been performed.
What is par value? Can a corporation legally issue no-par stock?
What will be an ideal response?
For _______________ to be successful, individuals from opposing sides need to be genuinely interested in finding a resolution to the problem and willing to listen to each other.
a. Utilitarian conflict b. Functional conflict c. Practical conflict d. Dysfunctional conflict