When a stimulus is taken away from a person or animal resulting in a decrease in the probability of response, it is known as __________.
A. punishment by application
B. punishment by removal
C. negative reinforcement
D. punishing reinforcement
Answer: B
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According to the elaboration likelihood model of attitude change, when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver, it is referred to as the
a. objective route. b. subjective route. c. central route. d. peripheral route.
________ are the photoreceptors that allow us to see black and white; ______ are the photoreceptors that allow us to see colors
a. Cones; rods c. Ganglion cells; bipolar cells b. Rods; cones d. Bipolar cells; ganglion cells
S-O-R psychology adds the concept of _____ into the complex recipe of learning, suggesting that our thought processes intercede in what would otherwise be an automatic process
A) expectations B) spirituality C) emotions D) research
You have received a grant to carry out research on the relationship between personality
and marital satisfaction. Which kind of research are you most likely to conduct? a. An experiment b. A correlational study c. A double-blind study d. A case study e. An observational study