Which is a FALSE statement about narratives?
A. The storyteller may use personal experiences to teach a moral lesson.
B. The storyteller will always tell an accurate depiction.
C. The storyteller may use a narrative to promote a better understanding of a complex concept.
D. Stories have been around since the beginning of time.
B. The storyteller will always tell an accurate depiction.
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As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health
You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the "script" prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case? A) observational research B) surveys C) behavioral data D) experiments E) focus groups
Generating as many ideas as you can without stopping to criticize or organize them is called what?
A) Storyteller's tour B) Questions and answer chain C) Journalistic approach D) Brainstorming E) Mind mapping
A disadvantage of personal selling is a high turnover rate. The turnover rate refers to which of the following?
A) the rate at which prospects are turned into qualified prospects B) the rate at which qualified prospects are turned into customers C) the percentage of customers who stop doing business with a company in a given year D) the percentage of a sales force that leaves a company in a given year E) the percentage of a sales force that moves into management positions in a given year
Explain the difference between a controllable and a noncontrollable cost
What will be an ideal response