Using the General Electric strategic planning grid, an opportunity rated "medium" in terms of both industry attractiveness and business strengths is an opportunity that the firm should always avoid.
Answer the following statement true (T) or false (F)
False
Yellow businesses are borderline cases, where opportunities are rated "medium" in terms of both industry attractiveness and business strengths. GE may continue to support an existing yellow business but will probably reject a proposal for a new one.
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Which of the following types of error describes measurement error that arises from arbitrary changes that have a different effect each time the measurement is made?
A) systematic error B) forced error C) coefficient error D) random error E) dispersion error
Which of the following is true of studies evaluating the marketing research industry?
A) They show that the industry gets an "F" and only major reform will save the industry in the future. B) The reviews are mixed. C) Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement. D) both A and B E) both B and C
List the guidelines for asking questions
What will be an ideal response?
One drawback to the service desk as a profit center is that the staff must account for every activity they perform throughout the day.
Answer the following statement true (T) or false (F)