________ is a type of validity that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand
A) Content validity
B) Criterion validity
C) Construct validity
D) Coefficient validity
E) Type I validity
A
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Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?
A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem. B) The researcher is ethically bound to offer the most expensive set of services to each client. C) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion. D) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.
The charismatic leader who uses her power to garner resources or manipulate situations for her own gain is using ______ power.
a. socialized b. evil c. personalized d. transactional
Randy keeps getting unwanted and annoying e-mails from several marketing firms unknown to him. The number of these e-mails is alarmingly high in his inbox. Which of the following best describes these e-mails?
A) malware B) adware C) Trojan D) firewall E) spam
Most camcorders can also capture still images, at the same high resolution as a good digital camera.
Answer the following statement true (T) or false (F)