Do you agree that Uses and Gratifications Theory is heuristic? Why or why not?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The work someone’s communication does to impose, support, or reject identities of others is which of the following?

a. Forecasting b. Altercasting c. Spincasting d. Othercasting

Communication & Mass Media

What are two primary opportunities that arise with each speaking situation?

A. agenda setting and ethos establishment B. personal analysis and strategic planning C. information advantage and audience analysis D. personal inventory and inducing action

Communication & Mass Media

John is a passionate sailor. When describing his experiences to someone, he says, "The ocean can be wild and temperamental. You have to treat her with respect, listen to her moods, and she will treat you fairly." In this scenario, John is using _____.

a. metaphor
b. personification
c. jargon
d. assonance

Communication & Mass Media

Charlie gives an informative speech on the Barbie doll. She focuses on the history of the doll and its influence on pop culture. Charlie is giving what type of informative speech?

A. people B. object C. event D. concept

Communication & Mass Media