What are two primary opportunities that arise with each speaking situation?

A. agenda setting and ethos establishment
B. personal analysis and strategic planning
C. information advantage and audience analysis
D. personal inventory and inducing action


Answer: C

Communication & Mass Media

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The following are demographic traits used when analyzing your audience EXCEPT

A. Age B. Gender C. Size of Audience D. Political Affiliation

Communication & Mass Media

When the alterations in a particular variable under specific conditions always produces the same effect in another variable, that establishes a/an ________ relationship

a. phenomenal b. inverse c. interactive d. causal

Communication & Mass Media

Describe the essential elements of a Likert-type scale. Give an example. Explain the types of error and bias that can affect the internal reliability of a questionnaire.

What will be an ideal response?

Communication & Mass Media

Rabby and Walther label communication that is more intimate and social than that found in

equivalent, offline interactions as __________ communication.. a. hyper b. personal c. hyperactive d. hyperpersonal e. none of the above

Communication & Mass Media