The ideal typeface and font for use in a presentation are ones that

A. most closely resemble a handwritten note.
B. are small, to fit the maximum amount of text in each slide.
C. are most easily readable by the audience.
D. are large enough that a single word dominates each slide.


Answer: C

Communication & Mass Media

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Sweet Talk, a telecommunications company, launched a promotional offer that gave incentives, gift coupons, and cash rewards for those customers whose monthly voice call durations were the highest

Which racial minority group is most likely to avail of this offer? a) African Americans b) Hispanics c) Indo Americans d) Asian Americans

Communication & Mass Media

The visual aids used in the airplane speech presented in the audiovisual aids chapter

were a. a small model airplane b. an overhead projector c. the blackboard, graphs, and charts d. a model airplane and PowerPoint slides

Communication & Mass Media

Sometimes norms are established by ________ statements that a leader or another member makes.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Internal reliability is the degree to which:

A. multiple items are consistent in measuring a construct or subconstruct on a questionnaire or survey. B. researchers select the same questionnaire for studying the same research topic. C. participants like the questions asked on a survey. D. all participants gave the same response to a questionnaire item. E. none of the above.

Communication & Mass Media