Appeals to your audience's sense of fear or pity
are examples of appeals to
a) logos
b) pathos
c) norms
d) ethos
B
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PR and research professionals use demographics for which of the following reasons?
a. to identify the cultural norms of a society b. to sort a population into smaller groups c. to measure the effects of campaigns d. to define the goals of media relations
The "illusion of transparency" suggests that people believe that their internal states, like speech anxiety, are easily observable by others
Indicate whether the statement is true or false
The ________ will usually dictate how long a speech should be.
A. speech occasion B. size of the audience C. topic D. physical setting E. general purpose
Which of the following is true of an effective speech delivery style?
A) ?It does not require determining a speech goal. B) ?It requires a speaker to memorize a speech. C) ?It does not require you to adapt to an audience. D) ?It requires practicing various ways of phrasing your key ideas.