Appeals to your audience's sense of fear or pity

are examples of appeals to

a) logos
b) pathos
c) norms
d) ethos


B

Communication & Mass Media

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PR and research professionals use demographics for which of the following reasons?

a. to identify the cultural norms of a society b. to sort a population into smaller groups c. to measure the effects of campaigns d. to define the goals of media relations

Communication & Mass Media

The "illusion of transparency" suggests that people believe that their internal states, like speech anxiety, are easily observable by others

Indicate whether the statement is true or false

Communication & Mass Media

The ________ will usually dictate how long a speech should be.

A. speech occasion B. size of the audience C. topic D. physical setting E. general purpose

Communication & Mass Media

Which of the following is true of an effective speech delivery style?

A) ?It does not require determining a speech goal. B) ?It requires a speaker to memorize a speech. C) ?It does not require you to adapt to an audience. D) ?It requires practicing various ways of phrasing your key ideas.

Communication & Mass Media