American Express will do almost anything to build long-term customer loyalty and to capture customer lifetime value. Which of the following competitive marketing strategies is being pursued by American Express?
A) consumer capitalism
B) customer equity
C) product differentiation
D) product leadership
E) customer intimacy
E
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________ are the expenses that occur in an entity's major line of business
A) Interest expense B) Interest revenue C) Operating expenses D) Loss on sale of plant asset
How does full performance differ from substantial performance?
Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce involves:
A. extensive negotiation over specifications, delivery, installation, support, and other issues. B. very large typical individual transactions. C. customers who do little research and often base their purchases on impulse. D. firms that seldom develop a close working relationship with individual customers.
Briefly discuss the factors that led to the decline of distance and cultural barriers and the impact this had upon companies operating in the global environment.
What will be an ideal response?