Microediting ________

A) is a sentence-by-sentence double-check of accuracy, spelling and grammar
B) challenges the meaning, organization, and format of a document
C) is the final step in the writing process
D) A and C
E) B and C


Answer: A

Communication & Mass Media

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Categorize the four style elements used to produce strong broadcast copy, and relate to what they mean relative to the phrase “writing for the ear.”

What will be an ideal response?

Communication & Mass Media

Whereas informative presentations tell audiences something by giving them information or explanations, persuasive presentations ask for something from audiences—their agreement or a change in their ______________

a. attitudes or options b. values or beliefs c. opinions or behavior c. options or beliefs d. opinions or attitudes

Communication & Mass Media

Language that denigrates people on the basis of their gender is known as racist language.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the below, if any, are NOT target behaviors that a CET workshop would like to increase:

a. technical instruction b. corrective instruction c. mistake contingent encouragement d. reinforcement e. all are desired target behaviors (page 363 right)

Communication & Mass Media