According to the Boston Consulting Group (BCG) matrix, when both market growth and relative market share of a product is high, it is known as a:
A) cash cow.
B) dog.
C) star.
D) problem child.
C
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Cost-volume-profit analysis assumes a constant sales mix
Indicate whether the statement is true or false
The Cold War ended with the collapse of the Soviet Union, and Western companies and financiers began to invest heavily in what were once called the Warsaw Pact countries. Big multinational companies and their advertising agencies went on a binge, buying other big companies and adding a new term for this process to the financial lexicon. This term was
A. capitalism. B. megamerger. C. gigantism. D. oligopoly. E. partnering.
Which sentence uses second as a noun?
A) ?It will take you only a second to answer my questions about the job requirements. B) ?In Tuesday's meeting Teri said, "I will second the motion." C) You should rehearse your answers to possible interview questions until they become second nature.
To be useful, a segmentation scheme must produce segments that meet four basic criteria. The criteria are:
A. segmentable, targetable, reliable and valid, and homogeneous B. tangibility, inseparable, nonperishable, and unique C. substantiality, identifiability and measurability, accessibility, and responsiveness D. reliability, flexibility, tangibility, and unbiased E. complexity, compatability, relative advantage, trialability, and observability