To be useful, a segmentation scheme must produce segments that meet four basic criteria. The criteria are:
A. segmentable, targetable, reliable and valid, and homogeneous
B. tangibility, inseparable, nonperishable, and unique
C. substantiality, identifiability and measurability, accessibility, and responsiveness
D. reliability, flexibility, tangibility, and unbiased
E. complexity, compatability, relative advantage, trialability, and observability
Answer: C
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