In India, consumers do not like to be locked in to long-term contracts, and Apple distributes its iPhone exclusively through stores operated by Airtel, an Indian carrier, and Vodaphone. This pricing is an example of:
A) gray market.
B) price bundling.
C) market skimming.
D) razors and blades.
E) cost-based.
D
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Which of the following is more formal in tone?
A) Podcasts B) Webinars C) Memos D) Letters E) Proposals
Explain the three types of conflict and how they can be good for the organization.
What will be an ideal response?
________ analysis is an overall evaluation of the company's strengths, weaknesses, opportunities, and threats
A) Porter's five forces B) A breakeven C) A regression D) A SWOT E) A cluster
Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green. The Yellow division is new but doing quite well. Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share. The Red division has long been the company’s top performer and dominates market share in an industry that has been stable for the past ten years. The Green division has been performing poorly for the past five years, and there doesn’t seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase. The Orange division is Craycol’s newest division.
The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others. According to the BCG Matrix, the ______ division would likely be identified as a Star. a. Red b. Orange c. Yellow d. Green