Answer the following statement(s) true (T) or false (F)

1. It is acceptable to use the same writing style for the general public and business audiences.
2. Understanding your reader allows you to write concisely and effectively.
3. The starting point of Schramm’s 1954 Model of Communication is: “Message encoded by the transmitter.”
4. When writing according to AP style standards for a news release, always abbreviate the days of the week.
5. Never capitalize the first letter of a sentence fragment contained in a quote, per AP writing guidelines.


1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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A compilation of your experiences as influenced by the social, political, and cultural factors that frame and mark those experiences describes which of the following terms?

A. Reasonableness B. Identity C. Perception D. Performativity

Communication & Mass Media

List and briefly explain philosopher John Dewey's five steps for discussing problems in small groups. Discuss, with supporting detail, how you might apply these steps as the leader of a small group assigned to the problem of "inadequate parking on campus." (If desired, you may designate another problem to be resolved.)

What will be an ideal response?

Communication & Mass Media

James Carey, the leading American proponent of cultural studies during the past three decades, believed that mass communication is the representation of shared beliefs whereby reality is produced, maintained, repaired, and transformed. This is called the:

a. hermeneutic perspective. b. none of these. c. transmissional perspective. d. ritual perspective.

Communication & Mass Media

Through research, scientists have made many conclusions about facial expressions and people's interpretation of them, including the fact that __________.

A. complex facial expressions are more difficult to interpret B. facial expressions are contagious C. it's almost impossible to spot a phony smile D. a genuine smile is usually long-lasting

Communication & Mass Media