Which of the following is not a disadvantage of using ATM cards?
A) Forgetting to record the transaction
B) Fees from your bank and other banks for using out-of-network machines
C) Increased fees if you make too many transactions per period
D) Difficulty of withdrawing funds
Answer: D
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Media monitoring allows firms to
A) know which of their advertising campaigns is likely to win a creative award. B) determine with some certainty which connectors are passing their message along. C) pull controversial commercials from television before the government can intervene. D) scan programming and advertising content for the latest product trends. E) keep track of sales people in order to improve their personal selling efforts.
The goal of systems analysis is to determine
A) when to implement a system B) information needs C) the size of the competitor's system D) changes to the present system
In the context of change drivers impacting the future of marketing, marketing (little m) is also known as ________ marketing.
A. predatory B. tactical C. strategic D. pro-social E. green marketing
Which of the following statements about the balanced scorecard approach is false?
A) It requires managers to focus on financial measures more than nonfinancial measures. B) It looks at performance from the following perspectives: financial, customer, internal business, and learning and growth. C) It helps balance short-term operating performance with long-term strategies. D) It recognizes that traditional measures of performance are often not adequate to fully assess a company's performance.