Customer perceived value is determined by a customer's ________ of the benefits and costs of a product
A) personal assessment
B) rational expectations
C) accurate assessment
D) objective evaluation
E) emotional expectations
A
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Which of the following is a major function of marketing research?
A) develop the budget for a promotional program B) scan for opportunities and threats C) develop a marketing strategy D) conduct industrial espionage
If firms expect to receive cash more than one year after the time of recognizing revenue, they measure revenues at the
a. future value of the amount of cash they expect to receive. b. present value of the amount of cash they expect to receive. c. fair value. d. aggregate total of the amount of cash they expect to receive. e. net realizable value.
The book value of a fixed asset reported on the balance sheet represents its market value on that date
Indicate whether the statement is true or false
What is described as a blame-free environment?
a. an environment where entrepreneurs can never be blamed b. an environment where everyone in the business is comfortable admitting mistakes and learning from them c. an environment where mistakes are not acknowledge or discussed d. an environment where blame is always directed at the entrepreneur rather than the employee