Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game
The firm that makes Scrambler is best described as a(n) ________.
A) search engine optimizer
B) web scraper
C) sentiment analyzer
D) intelligent agent
E) data broker
E
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The Internet has changed the world. Web 2.0:
A) transformed traditional retailing by selling goods and services over the Internet B) offered consumers a way to communicate with each other through e-mail C) creates online communities that connect buyers and sellers in new ways D) provided businesses with an opportunity to advertise effectively on the Internet
Figure 16-1Based on the social media identified in Figure 16-1 above, the social media site rated HIGHEST in media richness is
A. Wikipedia. B. Reddit. C. World of Warcraft. D. Farmville. E. Facebook.
The New Age Gallery has three admission prices for students, adults, and seniors, even though all three groups are entitled to the same services. This form of pricing is called ________ pricing
A) psychological B) product form C) customer-segment D) captive product E) by-product
How would an organization’s vision statement sync with its code of ethics?
What will be an ideal response?