The Internet has changed the world. Web 2.0:
A) transformed traditional retailing by selling goods and services over the Internet
B) offered consumers a way to communicate with each other through e-mail
C) creates online communities that connect buyers and sellers in new ways
D) provided businesses with an opportunity to advertise effectively on the Internet
C
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One of the options in a product-management organization is to eliminate product manager positions for minor products and assign two or more products to each remaining manager. Under what conditions is this alternative feasible?
A) when the product mix is highly diverse B) when there are very few products in the company's portfolio C) when two or more products serve a similar set of needs D) when customers fall into different user groups E) when the company produces many products for many markets
What should be identified at the beginning of the proposal?
A) A request for action B) The establishment of credibility C) The problem, need, or opportunity D) An understanding of outcomes and benefits E) Compelling recommendations
________ are price discounts given to distribution channel members like wholesalers and
retailers to carry merchandise. A) Carrying costs B) Trade margins C) Franchise fees D) Slotting fees
Which statement is NOT a useful guideline for using projecgt management (PM) applications?
a. Go with PM software that emphasizes planning. b. Avoid a PM application that will be time-consuming for team members to learn. c. Get the simplest PM software that will meet your and your team's needs. d. Identify a project's purposes, audiences, and context before getting involved with the PM software.