Figure 4-4In Figure 4-4 above, B represents the ________ influences that can affect the consumer purchase decision process.

A. situational
B. economic
C. market dominated
D. environmental
E. marketing mix


Answer: E

Business

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You are a sports agent who is representing Jack Lofton, a star football player, in contract negotiations with the New York Landmarks. The Landmarks have offered Lofton a four-year contract, with annual raises and performance bonuses that will result in a growing cash-flow stream for Lofton each year. Which table factor(s) should you use to most efficiently determine the "value" of the contract?

A. Present value of $1. B. Future value of a $1 annuity. C. Present value of a $1 annuity. D. Future value of $1. E. Both Present value of $1 and Present value of a $1 annuity.

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Which of the following strategies would a company be MOST likely to follow for a product classified as a dog in the BCG matrix?

A) using revenue generated by the product to support question marks B) reducing financial support of the product C) making a significant financial investment to take advantage of the market's potential D) launching a national marketing campaign to support brand awareness E) severing the product's connection to a product in the star or question mark sector

Business

On January 1, Year 1, Brown Co. issued bonds with a face value of $200,000, a stated rate of interest of 10%, and a 20-year term to maturity. The bonds were issued at face value. If Bluefield's tax rate is 40%, what is the after-tax cost of borrowing related to these bonds for Year 1?

A. $8,000 B. $28,000 C. $12,000 D. $20,000

Business

In good faith, Clinton gave Jane $500 for a negotiable promissory note made out to Jane for $550. She needed some money before the due date on the note, and Clinton had no notice of outstanding claims or other defects of the note. Clinton A)has more rights than Jane

B)has the same rights as Jane. C)has only conditional rights because they depend on Jane's rights. D)cannot transfer the note to anyone else.

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