________ attempts to have prospects imagine using the product themselves.

A. Ideal-self suggestion
B. Empathetic suggestion
C. Prestige suggestion
D. Suggestive proposition
E. Autosuggestion


Answer: E

Business

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________ identify and provide rewards to customers who patronize a retailer.

A. Customer surveys B. Cookies C. Loyalty programs D. Store advocates E. Retail brand communities

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Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan

The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix. A) pricing B) promotion C) place D) process E) product

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Indicate whether the statement is true or false

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