The scientific method
A. recognizes that statistical analysis provides the only basis for rejecting a hypothesis.
B. shows that every marketing research project should have five steps.
C. is an orderly and objective approach to judging how good an idea really is.
D. rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
E. None of these answers is correct.
Answer: C
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A potential drawback of using stereotypes is ______.
a. we won’t know how to communicate with people different from ourselves b. we lose the chance to experience people for the unique people they truly are c. we learn false assumptions about who we are in relation to others d. we engage in mindless interactions rather than think in cognitively complex ways
Which stage of cultural adaptation is characterized by feelings of nervousness and insecurity because things are so different and strange?
a. Disintegration b. Reintegration c. Autonomy d. Independence
______ aim to guarantee that the firm can fulfill customer orders and has adequate stocks of inventory.
a. Intermediate-term demand planning decisions b. Long-term demand planning decisions c. Short-term demand planning decisions d. Immediate-demand planning decisions
If a company owns 90 percent or more of a subsidiary's stock, a merger may be effected with approval of the parent's board of directors alone, without resort to shareholders. This is called a:
a. parent-sub merger. b. board merger. c. short-cut merger. d. short-form merger.