A potential drawback of using stereotypes is ______.
a. we won’t know how to communicate with people different from ourselves
b. we lose the chance to experience people for the unique people they truly are
c. we learn false assumptions about who we are in relation to others
d. we engage in mindless interactions rather than think in cognitively complex ways
b. we lose the chance to experience people for the unique people they truly are
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A company's fixed marketing administrative expense was estimated to be $12 million. It has retained 245,000 customers and has acquired 36,000 new customers. The acquisition cost per customer is 10 times more than the retention cost per customer
If the retention cost per customer is $180, calculate the marketing and sales budget of the company. A) $236.6 million B) $338.4 million C) $183.9 million D) $120.9 million E) $85.8 million
Explain three variables a firm should consider when analyzing potential threats posed by competitors
What will be an ideal response?
Pricing across a product mix is difficult because various products have related demand and costs, and products face different degrees of competition
Indicate whether the statement is true or false
Gary Hirshberg started the Stonyfield Farm yogurt company. His marketing strategy: building a casual bond with customers using guerilla marketing. This is an example of formulated marketing
Indicate whether the statement is true or false