Power should be viewed as a/an ____.
A. asset
B. crutch
C. liability
D. intimidator
Answer: A
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As general manager of a local restaurant chain, you have been asked to develop defensive moves to protect your company's market position and restrict any challenger's options for initiating a competitive attack. You would present all but ONE of the following strategic options to your executive team.
A. Publicly commit your restaurant chain to a policy of matching a competitor's terms or prices or breadth of menu items. B. Signal to challengers and new entrants in the local restaurant industry that retaliation is likely in the event they launch an attack. C. Maintain a war chest of cash and/or marketable securities. D. Challenge struggling runner-up restaurants that are on the verge of going under. E. Grant volume discounts or better financing terms to dealers/distributors and provide discount coupons to customers to help discourage them from frequenting other local restaurants.
When a firm uses a heavy advertising and sales promotion campaign to build demand for a product it is utilizing which promotional strategy?
a. push b. viral marketing c. public relations d. point-of-purchase e. pull
Group technology requires that:
A) each component be identified by a coding scheme that specifies size, shape, and the type of processing. B) a specific series of engineering drawings be prepared. C) all bills of material be prepared using the same format. D) engineering change notices be linked to each of the bills of material and engineering notices. E) the final products be standardized.
A medium-term forecast typically covers a two- to four-year time horizon
Indicate whether the statement is true or false