One of the main financial concerns about nonprofit organizations purchasing newspapers is that

A) subscription sales would decrease.
B) advertisers would be resistant.
C) the cost of replacing aging printing presses would be more than nonprofits could bear.
D) employees would expect and demand improved and more expensive benefits.


Answer: C

Communication & Mass Media

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Goffman identified a gaze pattern we follow when we don’t plan to converse with someone we encounter. It consists of brief eye contact followed immediately by gaze aversion. What is this pattern called?

a. civil inattention b. civil salutation c. civil disobedience d. civil sighting

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which are among the negative ways in which direct-to-consumer advertising of medications impacts health communication?

a. It could lead to unnecessary treatments and overmedication. b. It overlooks the fact that many “symptoms” happen to everyone occasionally. c. It increases the prescription of certain medications even though other, cheaper remedies could be available. d. It focuses treatment on physical elements of illness and tends to overlook psychosocial and other factors contributing to the illness.

Communication & Mass Media

Identify and explain the three steps of the process for improving your listening

What will be an ideal response

Communication & Mass Media

Which of the following communication networks results in the greatest satisfaction?

A. wheel B. "Y" C. chain D. all-channel

Communication & Mass Media