Peter Minnium of the Internet Advertising Bureau notes that digital advertising is trifurcating into three types of advertising-________ ads-and their use varies based on the goals and/or objectives the marketer is trying to achieve all along the purchase funnel.
A. emotional, informational, and transformational
B. reminder, teaser, and informational
C. emotional, teaser, and transformational
D. emotional, transformational, and commerce
E. concept, content, and commerce
Answer: E
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Ellen came across an ad for a new restaurant that promised authentic French cuisine. When she ate there, however, she was disappointed to find that the food was mediocre and not very authentic
Which of the following gaps of service performance does this demonstrate? A) gap between service-quality specifications and service delivery B) gap between perceived service and expected service C) gap between service delivery and external communications D) gap between consumer expectation and management perception E) gap between management perception and service-quality specification
Words like all and worst are considered "extreme absolutes."
Indicate whether the statement is true or false
Paired comparison data can be analyzed in several ways. One way is for the researcher to calculate the percentage of respondents who prefer one stimulus to another
The researcher can also perform all of the following analyses on paired comparison data except A) simultaneous evaluation of all the stimulus objects B) convert paired comparison data to a rank order C) derive an interval scale from paired comparison data D) order a set of objects into an internally consistent, uni-dimensional scale
Fuller Industries is considering replacing a machine that is presently used in its production process. Which of the following amounts represents a sunk cost?
A) $55,000
B) $30,000
C) $9000
D) $45,000