Qualitative forecasting methods are most appropriate when
A) there is good historical data available.
B) there is little historical data available.
C) experts do not have critical market intelligence.
D) forecasting demand into the near future.
Answer: B
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The "flighting" pattern of advertising can be best described by:
A) a continuous pattern of advertising evenly distributed over the period. B) a basic level of advertising combined with regularly scheduled bursts of advertising. C) a burst of advertising alternated with a period of no advertising. D) a basic level of advertising at irregular intervals.
Which of the following statements describes a disadvantage that has traditionally set newspapers apart from other media?
A. Newspapers do not provide an advertiser with any creative flexibility. B. Newspapers may have overlapping circulation. C. Newspapers are ambiguous in scope. D. Newspapers are a passive medium. E. Newspaper readership is concentrated in time.
Answer the following statements true (T) or false (F)
1. Section 9 of the Taft-Hartley Act creates a process by which employees can get rid of a union if they are no longer satisfied with the job it is doing. 2. Target Corporation has been criticized for requiring employees to repeatedly watch a training video with a strong an anti-union theme aimed at convincing them that unions will harm the company's ability to compete. Such training sessions are explicitly allowed by the Taft-Hartley Act as long as they do not contain threats or promises. 3. The Taft-Hartley Act provides unionization rights to supervisors. 4. As with all other federal agencies, the investigatory and prosecution functions of the NLRB fall within the same branch of the agency. 5. The Federal Mediation and Conciliation Service was created by the Taft-Hartley Act to provide mandatory mediation in private sector labor disputes over contract negotiations.
All of the following are elements of manufacturing lead time EXCEPT:
A) move time. B) design time. C) run time. D) wait time. E) setup time.