One of the flaws associated with the consumer jury method of pretesting an ad is
A. the potential for the halo effect.
B. the groupthink phenomenon.
C. the high cost of making the required changes.
D. the potential for ad erosion.
E. the lack of control by researchers.
Answer: A
You might also like to view...
A company sold a machine that originally cost $90,000 for $28,000 cash. The accumulated depreciation on this machine was $47,000 at the time of the sale. What was the company's gain or loss on this sale?
What will be an ideal response?
Which of the following employees performs a support activity in the value chain?
A. Noah is the corporate accountant who manages tax liabilities. B. Nathaniel is in charge of setting up contractual agreements with vendors. C. Nora is a financial analyst who rates and gives investment advice. D. Jackson is involved in the development of technological infrastructure. E. Sofia is a member of the recruitment team.
After finishing his marketing degree, Ryan inherited the family Shrimp Shack restaurant. The restaurant is a small, local institution that beach visitors have been coming to for decades. Ryan wants to make his business grow and is considering either a market penetration or market development strategy. Describe what Ryan will likely do if he pursues either strategy.
What will be an ideal response?
The number of foreign-born persons in the United States is decreasing
Indicate whether the statement is true or false