The major purpose of test marketing is to provide management with the information needed to make a final decision about ________
A) how to develop a marketing strategy
B) which market to compete in
C) whether to launch the new product
D) how to compete in the market
E) how long to compete in the market
C
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Describe the ways in which a bill or note can be paid
What will be an ideal response?
During the _______ _________ phase, the firm estimates the market potential of the product
Fill in the blank(s) with the appropriate word(s).
Answer the following statement(s) true (T) or false (F)
6. A diversified market offers a variety of service to two or more customer segments with different needs and problems. 7. The resonating-focus approach is the “gold standard” because it considers your product or service from the perspective of the customer. 8. Amazon serves a diversified market because it has multiple products and services that serve several unrelated groups of customers. 9. Multisided markets describes a variety of services that serve two or more segments with very different needs or problems. 10. Coke and Pepsi are examples of companies that address the mass market.
Which of the following is NOT an example of an interpersonal role according to Mintzberg?
A. figurehead B. leader C. liaison D. spokesperson