Describe some of the factors that would affect a firm's goals and strategies
1 . Goals and strategies of competitors.
2 . Barriers to entry of the industry, such as patents or large investments in buildings.
3 . Nature of the demand for the firm's products and services. For example, demand might
be increasing, such as for certain pharmaceutical products, or demand might be relatively
stable, such as for groceries.
4 . Existence and nature of government regulation.
You might also like to view...
Most computer-aided thefts can be prosecuted under traditional state larceny laws
a. True b. False Indicate whether the statement is true or false
A contract comes to an end when both parties fulfill their respective duties by performing the acts they have promised
Indicate whether the statement is true or false
Which of the following statements applies to media planning?
A. Characteristics of the product are the most important consideration in selecting the media for a campaign. B. The message content affects the types of media used for an advertising campaign. C. The location of the advertising target is irrelevant in media planning. D. Total media dollars spent on advertising have decreased over the last 30 years. E. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.
John F. Kennedy's decision to go forward with the Bay of Pigs invasion of Cuba, NASA's decision to launch the space shuttle Challenger in unusually cold weather, and Enron's board of directors' decisions to ignore illegal accounting practices are famous examples of
A. team process. B. network structure. C. groupthink. D. communication complexity. E. noise.