A number of shorter ads competing against one another during the same commercial break on television is n known as
A) subliminal messaging.
B) ad clutter.
C) subception.
D) saturation advertising.
Answer: B
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A logical appeal requires the ability to argue for your point of view. To accomplish this, you usually state a
A) proposition and a deductive falsifier. B) deductive reason and an inductive reason. C) deductive falsifier and a justification. D) proposition and a justification. E) deductive proposition and an inductive proposition.
Why should public relations professionals pay attention to diversity media?
A) More white listeners and viewers are tuning in to it. B) Media buys are much less expensive. C) The number of its constituents has expanded. D) The number and reach of minority media channels has increased. E) Both C and D.
If you did poorly on a test and attributed the cause to an instructor who wants to fail students or doesn't cover material on the test, you may be committing the __________ bias
Fill in the blank with correct word
Which statement represents a type of graphication?
a. showing a statistical graphic on television b. making an actual video scene look picturelike c. using slow-motion effects d. animating a still picture e. showing a newspaper on the video screen