Direct writing:
A) describes the distribution system used by independent agents and brokers in the property/liability area
B) is used only by life insurers
C) is an expensive way to distribute insurance to high income people
D) describes a system of insurance company distribution using employee/agents
D
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With which type of marketing communication does the marketer have the lowest level of control over the message?
A) word-of-mouth communication B) advertising C) public relations D) direct marketing E) personal selling
For which of the following reasons is the Volkswagen emissions cheating of modest, rather than high, moral intensity, according to the textbook?
a. It is not clear that there would be any damage to the environment. b. Management would take the primary blame for the cheating. c. The social consensus will be that the cheating was not that bad. d. The harm done will be diffuse and widely dispersed.
Describe the similarities and differences between the allowance method for uncollectibles and the allowance method for warranties
A system fails 20 times in 800 hours of operation. The failure rate of the system is ______.
a. 0.025 b. 0.035 c. 0.015 d. 0.051