If networks often lose money by purchasing rights to broadcast the Olympics, why do they continue to bid?

a. Ratings have been increasing over the past few years
b. The games attract a large enough audience to target promotions for new
entertainment shows
c. They do it as a demonstration of patriotism
d. All of the above


b. The games attract a large enough audience to target promotions for new
entertainment shows

Communication & Mass Media

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According to the text, in the study by Kenneth Leonard and Stuart Taylor, males watched

slides that were either neutral or erotic. In the erotic slide conditions, a female partner either made negative comments (nonpermissive cues) or positive comments (permissive cues) about the material. What was the major finding in this study?

a. Males in the permissive cues condition were more willing to deliver high levels of electric shock to females. b. Males in the nonpermissive cues condition were more willing to deliver high levels of electric shock to females. c. Males in the permissive cues were much more likely to express attraction toward their female viewing partner. d. Males in the nonpermissive cues condition were much more likely to express attraction toward their female viewing partner. e. The forbidden fruit effect: Males in the nonpermissive cues condition were much more likely to favor legalization of pornography.

Communication & Mass Media

Cross-lagged correlations are done when information about two variables is gathered from the different samples at two different times

Indicate whether the statement is true or false.

Communication & Mass Media

You're more likely to voice agreement than disagreement. This is known as _______

a. the linguistic relativity hypothesis b. confirmation c. other-orientation d. the spiral of silence

Communication & Mass Media

Which of these statements is not accurate, according to the text?

a. Teenagers who don’t get enough food to eat are more likely to get in trouble at school and have difficulty getting along with others. b. You might perceive someone’s behavior differently when you are ill than you would when you are healthy. c. Lack of sleep can affect couple’s perceptions of each other, resulting in discord. d. Identical foods may taste differently to different people. e. Perception is not influenced by neurological or biological differences.

Communication & Mass Media